Reviving Retro Style: Chubbies' Journey from Beach Party to Apparel Icon

Founded in 2011 by Stanford graduates, Chubbies reimagines '80s and '90s short-shorts. Their journey began at a Fourth of July beach party, where immediate positive feedback transformed their vision into a thriving online store, showcasing vibrant styles that celebrate fun and freedom in summer fashion.

5/8/20241 min read

A retail display features a drum set and a clothing lineup against a wall covered in alternating logos from 'range' and another brand. On the wall, a blue hoodie and a black jacket are showcased. A clothing rack to the right holds various jackets and jeans in colors like yellow, blue, and black. The flooring is a mixed-texture with wood and a gray plush carpet.
A retail display features a drum set and a clothing lineup against a wall covered in alternating logos from 'range' and another brand. On the wall, a blue hoodie and a black jacket are showcased. A clothing rack to the right holds various jackets and jeans in colors like yellow, blue, and black. The flooring is a mixed-texture with wood and a gray plush carpet.

Retro short-shorts revival